Product Name:
Dominika Maison - Recherche marketing qualitative compréhension Consu - J555z ventes exceptionnellesFiction/Non-Fiction：Non-Fiction Genre/Subject：BUSINESS ECONOMICS / Marketing / Research Brand：Taylor & Francis Ltd Weight：0.65 Style：NA Title：Qualitative Marketing Research Understanding Consumer Behaviour Release Title：Qualitative Marketing Research Understanding Consumer Behaviour Record Grading：New Sleeve Grading：New Platform：NA Size：NA Film/TV Title：Qualitative Marketing Research Understanding Consumer Behaviou Colour：NA Material：NA Department：NA Binding Type：Hardcover Item Length：254 Main ventes exceptionnelles Stone：NA Metal Purity：NA Metal：NA Connectivity：NA Model：NA ISBN：9781138607743 About this Item
The item is a book Hardback
The Author Name is Dominika Maison
The Title is Qualitative Marketing Research : Understanding Consumer Behaviour
Condition New
Other Comments
Edition Number - 0001. Pages Count - 248. Binding type - Hardcover.
Content Language - English
Category - BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Consumer Behavior
BUSINESS & ECONOMICS / Research & Development
Product Description -
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview FGI and individual in-depth interview IDI, to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
We Use Stock Images
Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obis, promotional messages, signatures and or writing which may not be available in the actual item.
When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.
Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.
Gift Ideas
This is a great gift idea.
Hours of Service
We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.
Location ID 555z
iHaveit SKU ID 164255227
.
Dominika Maison - Recherche marketing qualitative compréhension Consu - J555z ventes exceptionnelles
